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J&J + OGX + Neutrogena = Scalp Care

Brands collaborate on “skinification" of hair care.

Neutrogena’s newest launch is in hair care—Healthy Scalp collection, which is said to be clinically proven to cleanse and moisturize scalp without stripping strands. The expansion was developed through an in-house collaboration at Johnson & Johnson Consumer Health between Neutrogena and Vogue International, makers of OGX and Maui Moisture. The idea behind the new collection was driven by the growing “skinification” of haircare and a shifting consumer desire to approach hairca...

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